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Wave SerumNew! V2.5

Hydration serum
1 fl oz / 30ml
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Wave Serum hydrates instantly and deeply, designed to keep hydration in by supporting the skin’s moisture barrier. It's powered by Tidal Complex, our rigorously tested series of humectants, to deliver industry-leading hydration that lasts.

TLDR: Use Wave to keep skin hydrated; double up if you have dry skin that needs extra moisture.

FREE SHIPPING OVER $50 (🇨🇦🇺🇸) $85 (🇪🇺)
30 DAY YMMV GUARANTEE

Wave Serum
Wave Serum Sale price$39.00

DEEPLY RESEARCHED. OBSESSIVELY TESTED WITH REAL PEOPLE. IF WE CAN’T PERFECT IT WE DON’T MAKE IT.

Hydration that stays in

You’ve seen the marketing: some humectants can hold “1000x their weight in water". But here’s the thing: this doesn't necessarily translate to more hydrated skin. With Wave 2.0, we spent over a year testing dozens of the best humectants, raising the bar on what made the cut, ruthlessly cutting out the hype. The result: skincare’s best tool for skin hydration.

What's inside
  • 10% Acetamidoethoxyethanol the new gold standard for skin hydration.
  • 10% Glycerin to increase hydration, improve the barrier and soothe skin.
  • 10% Hydroxyethyl Urea deeply hydrates and gives skin a supple look.
  • Aquaxyl boosts skin hydration and supercharges the barrier.
  • TECA (Centella Asiatica Pentacyclic Terpenes) a powerhouse for smoother, well-hydrated skin.
  • Betaine adds a unique hydration mechanism and an anti-inflammatory effect.
  • pH level

    4.0 - 5.0

    Concerns addressed

    Dry, dull and rough skin.

    Founded in Toronto

    Formulated, tested, and manufactured in Canada by Regimen Lab

    Lab notes

    All Regimen Lab products are cruelty-free & free of common irritants: alcohol, essential oils, fragrance, hidden preservatives.

    A hydrator that dives way deeper

    You’ve seen the marketing: some humectants can hold “1000x their weight in water". But here’s the thing: this doesn't necessarily translate to more hydrated skin. With Wave 2.0, we spent over a year testing dozens of the best humectants, raising the bar on what made the cut, ruthlessly cutting out the hype. The result: skincare’s best tool for skin hydration.

    Long Wave

    Wave promotes long-term hydration by supporting the skin’s natural hydration mechanisms. This system (TECA) kickstarts skin’s aquaporin synthesis, allowing skin to stay hydrated long after application.

    We pair these with natural moisturizing factors to keep skin deeply hydrated for longer.

    The barrier's the thing.

    All humectants by definition hydrate the skin, but our research revealed that they can have unintended effects on the barrier. We removed ingredients that could irritate or weaken the skin barrier, keeping skin happy and hydrated.

    Wave FAQs

    SCIENTIFICALLY ENGINEERED

    We re-engineered Wave 2.5 to be the most complete hydration serum backed by science.

    WE TESTED AND RE-TESTED

    ✅  We used equipment to test dozens of the best available humectants (primary ingredients for skin hydration) and ruthlessly cut the list to end up with only the best.

    THEN WE GAVE IT A NAME

    👩‍🔬Our new core mix of humectants is called Tidal Complex. We're very excited about two new ingredients that impressed us in our research and stunned us when we studied them in the lab.

    WE PERFECTED IT WITH YOU

    ✅ With Tidal Complex set, we iterated with hundreds of versions to get the texture right. Then we opened it up to the toughest critics of all - you! 100s of testers helped us perfect the texture and verify the performance of this all new Wave.

    Product Philosophy

    Every Regimen product is formulated and made in our own lab:

    Peer reviewed

    We only use ingredients backed by thorough, independent scientific evidence. We obsess over the details so you don't have to.

    Transparency + Integrity

    We use the best ingredients in their highest effective concentrations. Want to check our work? The percentages are right on the label.

    Quality²

    Most brands outsource the most important parts of skincare: formulation, sourcing, and production. We do it all in our own lab so we never have to compromise.