Wave hello to hydration 2.0










Wave Serum
Wave hydrates instantly and deeply, designed to keep hydration in by supporting the skin’s moisture barrier. Now in version 2.0, we've doubled the concentration of our core humectant complex - significantly increasing our industry-leading effectiveness (and bonus, it feels even better!). The result is a serum that hydrates as effectively and deeply as scientifically possible.
TLDR: Use Wave if you tend to have dry skin (or if it's feeling dry lately) and needs extra moisture.
Hydration that stays in
A hydrator that dives way deeper
The insight with Wave was to pack it with humectants and NMFs rather than water or glycols. Now, we’ve gone further: we doubled our core humectant combination. Our most exciting addition is we now use 10% Acetamidoethoxyethanol (AXE), the new gold standard for skin hydration.
Longwave
Wave promotes long-term hydration by supporting the skin’s natural hydration mechanisms. This system (TECA) kickstarts skin’s aquaporin synthesis, allowing skin to stay hydrated long after application.
We pair these with natural moisturizing factors to keep skin deeply hydrated for longer.
The barrier’s the thing
All humectants by definition hydrate the skin, but our research revealed that they can have unintended effects on the barrier. We removed ingredients that could irritate or weaken the skin barrier, keeping skin happy and hydrated.

DEEPLY RESEARCHED. OBSESSIVELY TESTED WITH REAL PEOPLE. IF WE CAN’T PERFECT IT WE DON’T MAKE IT.
DEEPLY RESEARCHED. OBSESSIVELY TESTED WITH REAL PEOPLE. IF WE CAN’T PERFECT IT WE DON’T MAKE IT.
DEEPLY RESEARCHED. OBSESSIVELY TESTED WITH REAL PEOPLE. IF WE CAN’T PERFECT IT WE DON’T MAKE IT.
DEEPLY RESEARCHED. OBSESSIVELY TESTED WITH REAL PEOPLE. IF WE CAN’T PERFECT IT WE DON’T MAKE IT.
DEEPLY RESEARCHED. OBSESSIVELY TESTED WITH REAL PEOPLE. IF WE CAN’T PERFECT IT WE DON’T MAKE IT.
DEEPLY RESEARCHED. OBSESSIVELY TESTED WITH REAL PEOPLE. IF WE CAN’T PERFECT IT WE DON’T MAKE IT.
DEEPLY RESEARCHED. OBSESSIVELY TESTED WITH REAL PEOPLE. IF WE CAN’T PERFECT IT WE DON’T MAKE IT.
DEEPLY RESEARCHED. OBSESSIVELY TESTED WITH REAL PEOPLE. IF WE CAN’T PERFECT IT WE DON’T MAKE IT.
DEEPLY RESEARCHED. OBSESSIVELY TESTED WITH REAL PEOPLE. IF WE CAN’T PERFECT IT WE DON’T MAKE IT.
DEEPLY RESEARCHED. OBSESSIVELY TESTED WITH REAL PEOPLE. IF WE CAN’T PERFECT IT WE DON’T MAKE IT.
Apply a thin layer on your face and neck.
We recommend AM and PM use. Use right before C.R.E.A.M. (or your moisturizer), twice a day for extra hydration.
Pro tip: Wave boosts the effects of moisturizers, so mix it into C.R.E.A.M. before you apply.
pH Level
4.0 - 5.0Concerns Addressed
Dry, dull and rough skin.Founded in Toronto
Formulated, tested, and manufactured in Canada by Regimen LabLab Notes
All Regimen Lab products are cruelty-free & free of common irritants: alcohol, essential oils, fragrance, hidden preservatives.Wave Serum FAQs
SEE ALL FAQsWave 2.0 is a powerful hydration serum that helps dry and irritated skin. It is packed with humectants that deeply hydrate the skin leading to healthier-looking skin.
It would be best if you used it right before your moisturizer. It helps spread your moisturizer so that you won't need a lot. If you have really dry skin, you can opt to use it as an in-shower product right after cleansing.
You'll see plumper-looking skin 24 hours after using it. You'll often notice the results when you wake up the next day if you use it at night.
Think of Wave 2.0 as a completely new hydration serum, but based on the same core principles. The changes can be summarized in three key points:
- Improved Hydration: Wave 2.0 results from multiple rounds of testing to develop a humectant combination that actually works, as evidenced by Corneometry results. We took out the lowest performers, increased the highest performers, and we ended up with a hydration serum that is doubly as effective as Wave 1.0.
- Soothing: We removed all potentially irritating ingredients and packed Wave 2.0 with soothing ingredients. We also updated the preservative system to one used in sting-free baby products.
- Smoother, slicker: As a result of our improved humectant mix, Wave 2.0 is a thin hydration serum (not a thicker 'concentrate' like Wave 1.0). Our testers overwhelmingly prefer the new texture to Wave 1.0 and we are confident you will too!
30 day YMMV guarantee
Free Shipping over $50 (🇨🇦🇺🇸) / $85 globally
Ellagic acid
- These are three short points
- It shouldn't be too long
- It should give a quick summary about the ingredient
Glycolic acid
Peer reviewed and then reviewed by peers
From our first lab samples to 100s of real-world testers to you, we are obsessed with feedback.
Scientifically Engineered
We re-engineered Wave 2.0 to be the most complete hydration serum backed by science.
We tested and re-tested

✅ We used equipment to test dozens of the best available humectants (primary ingredients for skin hydration) and ruthlessly cut the list to end up with only the best.
then we gave it a name

👩🔬Our new core mix of humectants is called Tidal Complex. We're very excited about two new ingredients that impressed us in our research and stunned us when we studied them in the lab.
and we perfected it with you

✅ With Tidal Complex set, we iterated with hundreds of versions to get the texture right. Then we opened it up to the toughest critics of all - you! 100s of testers helped us perfect the texture and verify the performance of this all new Wave.
Product Philosophy
Every Regimen product is formulated and made in our own lab:
Peer reviewed
We only use ingredients backed by thorough, independent scientific evidence. We obsess over the details so you don't have to.
Transparency + Integrity
We use the best ingredients in their highest effective concentrations. Want to check our work? The percentages are right on the label.
Quality²
Most brands outsource the most important parts of skincare: formulation, sourcing, and production. We do it all in our own lab so we never have to compromise.