Wave SerumNew! V2.5
Wave Serum hydrates instantly and deeply, designed to keep hydration in by supporting the skin’s moisture barrier. It's powered by Tidal Complex, our rigorously tested series of humectants, to deliver industry-leading hydration that lasts.
TLDR: Use Wave to keep skin hydrated; double up if you have dry skin that needs extra moisture.
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30 DAY YMMV GUARANTEE
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DEEPLY RESEARCHED. OBSESSIVELY TESTED WITH REAL PEOPLE. IF WE CAN’T PERFECT IT WE DON’T MAKE IT.
Hydration that stays in
You’ve seen the marketing: some humectants can hold “1000x their weight in water". But here’s the thing: this doesn't necessarily translate to more hydrated skin. With Wave 2.0, we spent over a year testing dozens of the best humectants, raising the bar on what made the cut, ruthlessly cutting out the hype. The result: skincare’s best tool for skin hydration.
Apply a thin layer on your face and neck.
We recommend AM and PM use. Use right before C.R.E.A.M. (or your moisturizer), twice a day for extra hydration.
Pro tip: Wave boosts the effects of moisturizers, so mix it into C.R.E.A.M. before you apply.
pH level
Concerns addressed
Founded in Toronto
Lab notes
A hydrator that dives way deeper
You’ve seen the marketing: some humectants can hold “1000x their weight in water". But here’s the thing: this doesn't necessarily translate to more hydrated skin. With Wave 2.0, we spent over a year testing dozens of the best humectants, raising the bar on what made the cut, ruthlessly cutting out the hype. The result: skincare’s best tool for skin hydration.
Long Wave
Wave promotes long-term hydration by supporting the skin’s natural hydration mechanisms. This system (TECA) kickstarts skin’s aquaporin synthesis, allowing skin to stay hydrated long after application.
We pair these with natural moisturizing factors to keep skin deeply hydrated for longer.
The barrier's the thing.
All humectants by definition hydrate the skin, but our research revealed that they can have unintended effects on the barrier. We removed ingredients that could irritate or weaken the skin barrier, keeping skin happy and hydrated.
Wave FAQs
Wave Serum is a powerful hydration serum that helps dry and irritated skin. It is packed with humectants that deeply hydrate the skin leading to healthier-looking skin.
It would be best if you used it right before your moisturizer. It helps spread your moisturizer so that you won't need a lot. If you have really dry skin, you can opt to use it as an in-shower product right after cleansing.
You'll see plumper-looking skin within 24 hours. You'll often notice the results when you wake up the next day if you use it at night.
SCIENTIFICALLY ENGINEERED
We re-engineered Wave 2.5 to be the most complete hydration serum backed by science.
WE TESTED AND RE-TESTED
✅ We used equipment to test dozens of the best available humectants (primary ingredients for skin hydration) and ruthlessly cut the list to end up with only the best.
THEN WE GAVE IT A NAME
👩🔬Our new core mix of humectants is called Tidal Complex. We're very excited about two new ingredients that impressed us in our research and stunned us when we studied them in the lab.
WE PERFECTED IT WITH YOU
✅ With Tidal Complex set, we iterated with hundreds of versions to get the texture right. Then we opened it up to the toughest critics of all - you! 100s of testers helped us perfect the texture and verify the performance of this all new Wave.
Product Philosophy
Every Regimen product is formulated and made in our own lab:
Peer reviewed
We only use ingredients backed by thorough, independent scientific evidence. We obsess over the details so you don't have to.
Transparency + Integrity
We use the best ingredients in their highest effective concentrations. Want to check our work? The percentages are right on the label.
Quality²
Most brands outsource the most important parts of skincare: formulation, sourcing, and production. We do it all in our own lab so we never have to compromise.