Wave hello to hydration 2.0

Wave Serum

Hydration serum
NEW! v2.0
1 fl oz / 30ml

Wave hydrates instantly and deeply, designed to keep hydration in by supporting the skin’s moisture barrier. Now in version 2.0, we've doubled the concentration of our core humectant complex - significantly increasing our industry-leading effectiveness (and bonus, it feels even better!). The result is a serum that hydrates as effectively and deeply as scientifically possible.

TLDR: Use Wave if you tend to have dry skin (or if it's feeling dry lately) and needs extra moisture.

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30 day YMMV guarantee
NEW! V2.0

Hydration that stays in

You’ve seen the marketing: some humectants can hold “1000x their weight in water". But here’s the thing: this doesn't necessarily translate to more hydrated skin. With Wave 2.0, we spent over a year testing dozens of the best humectants, raising the bar on what made the cut, ruthlessly cutting out the hype. The result: skincare’s best tool for skin hydration.

A hydrator that dives way deeper

The insight with Wave was to pack it with humectants and NMFs rather than water or glycols. Now, we’ve gone further: we doubled our core humectant combination. Our most exciting addition is we now use 10% Acetamidoethoxyethanol (AXE), the new gold standard for skin hydration.

Longwave

Wave promotes long-term hydration by supporting the skin’s natural hydration mechanisms. This system (TECA) kickstarts skin’s aquaporin synthesis, allowing skin to stay hydrated long after application.

We pair these with natural moisturizing factors to keep skin deeply hydrated for longer.

The barrier’s the thing

All humectants by definition hydrate the skin, but our research revealed that they can have unintended effects on the barrier. We removed ingredients that could irritate or weaken the skin barrier, keeping skin happy and hydrated.

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DEEPLY RESEARCHED. OBSESSIVELY TESTED WITH REAL PEOPLE. IF WE CAN’T PERFECT IT WE DON’T MAKE IT.

DEEPLY RESEARCHED. OBSESSIVELY TESTED WITH REAL PEOPLE. IF WE CAN’T PERFECT IT WE DON’T MAKE IT.

DEEPLY RESEARCHED. OBSESSIVELY TESTED WITH REAL PEOPLE. IF WE CAN’T PERFECT IT WE DON’T MAKE IT.

DEEPLY RESEARCHED. OBSESSIVELY TESTED WITH REAL PEOPLE. IF WE CAN’T PERFECT IT WE DON’T MAKE IT.

DEEPLY RESEARCHED. OBSESSIVELY TESTED WITH REAL PEOPLE. IF WE CAN’T PERFECT IT WE DON’T MAKE IT.

DEEPLY RESEARCHED. OBSESSIVELY TESTED WITH REAL PEOPLE. IF WE CAN’T PERFECT IT WE DON’T MAKE IT.

DEEPLY RESEARCHED. OBSESSIVELY TESTED WITH REAL PEOPLE. IF WE CAN’T PERFECT IT WE DON’T MAKE IT.

DEEPLY RESEARCHED. OBSESSIVELY TESTED WITH REAL PEOPLE. IF WE CAN’T PERFECT IT WE DON’T MAKE IT.

DEEPLY RESEARCHED. OBSESSIVELY TESTED WITH REAL PEOPLE. IF WE CAN’T PERFECT IT WE DON’T MAKE IT.

DEEPLY RESEARCHED. OBSESSIVELY TESTED WITH REAL PEOPLE. IF WE CAN’T PERFECT IT WE DON’T MAKE IT.

New in version 2.0!
  • 10% Acetamidoethoxyethanol the new gold standard for skin hydration.
  • 1% Aquaxyl boosts skin hydration and supercharges the barrier .
  • 0.5% TECA (Centella Asiatica Pentacyclic Terpenes) for smoother, well-hydrated skin.
  • 3.5% Betaine adds a unique hydration mechanism and an anti-inflammatory effect.
  • 10% Glycerin to increase hydration, improve the barrier and soothe the skin.
  • 10% Hydroxyethyl Urea deeply hydrates and is known for giving skin a supple look.
  • Aqua, Acetamidoethoxyethanol, Glycerin, Hydroxyethyl Urea, Pentylene Glycol, Betaine, Propanediol, Methyl Gluceth-20, Panthenol, Asiaticoside, Madecassic Acid, Asiatic Acid, Xylitylglucoside, Anhydroxylitol, Xylitol, Pantolactone, Hydroxyacetophenone, Xanthan Gum, Lecithin, Sclerotium Gum, Pullulan, Tetrasodium Glutamate Diacetate, Lactic Acid

    Wet your skin, then apply a thin layer on your face and neck.

    We recommend AM and PM use. Use right before C.R.E.A.M. (or your moisturizer), twice a day for extra hydration

    Pro tip: Wave boosts the effects of moisturizers, so mix it into C.R.E.A.M. before you apply.

    Learn more about how to use the full Regimen in our FAQ

    pH Level

    4.0 - 5.0

    Concerns Addressed

    Dry, dull and rough skin.

    Founded in Toronto

    Formulated, tested, and manufactured in Canada by Regimen Lab

    Lab Notes

    All Regimen Lab products are cruelty-free & free of common irritants: alcohol, essential oils, fragrance, hidden preservatives.
    30 day YMMV guarantee
    We formulate and test our products to be highly skin compatible, but even the best products don’t work for everyone. If your product doesn’t work for you, we’ll help you find one that does or give your money back. We don’t take science personally.
    Free Shipping over $50 (🇨🇦🇺🇸) / $85 globally
    Free shipping for all orders over $50 to the US, Canada and over $85 globally. Most orders processed within 3 business days.
    Ellagic acid
    • These are three short points
    • It shouldn't be too long
    • It should give a quick summary about the ingredient
    Glycolic acid
    Glycolic acid (GA) is a alpha-hydroxy acid (AHA) which is a group of organic acids naturally found in fruits, milk, and other natural sources.

    Peer reviewed and then reviewed by peers

    From our first lab samples to 100s of real-world testers to you, we are obsessed with feedback.

    Scientifically Engineered

    We re-engineered Wave 2.0 to be the most complete hydration serum backed by science.

    We tested and re-tested

    ✅  We used equipment to test dozens of the best available humectants (primary ingredients for skin hydration) and ruthlessly cut the list to end up with only the best.

    then we gave it a name

    👩‍🔬Our new core mix of humectants is called Tidal Complex. We're very excited about two new ingredients that impressed us in our research and stunned us when we studied them in the lab.

    and we perfected it with you

    ✅ With Tidal Complex set, we iterated with hundreds of versions to get the texture right. Then we opened it up to the toughest critics of all - you! 100s of testers helped us perfect the texture and verify the performance of this all new Wave.

    Product Philosophy

    Every Regimen product is formulated and made in our own lab:

    Peer reviewed

    We only use ingredients backed by thorough, independent scientific evidence. We obsess over the details so you don't have to.

    Transparency + Integrity

    We use the best ingredients in their highest effective concentrations. Want to check our work? The percentages are right on the label.

    Quality²

    Most brands outsource the most important parts of skincare: formulation, sourcing, and production. We do it all in our own lab so we never have to compromise.